Cybersecurity Guide for Remote Employees in Digital Advertising
By Marta Gongos The rise of remote work has introduced new challenges, particularly in cybersecurity. Remote employees in digital advertising often face greater security risks compared to on-site workers.
With sensitive client data, employee details, and intellectual property at stake, how you manage cybersecurity can significantly impact your industry reputation and talent recruitment. Protecting your company, customers, and data from hackers is more crucial than ever. This comprehensive guide will help you implement robust remote work cybersecurity for every remote employee.
Why Cybersecurity Matters
Client relationships are essential in marketing and advertising, and successful creative work relies on trust between clients and their agencies. Clients trust their data and critical information to marketing agencies, expecting it to be handled securely.
While technology offers numerous benefits, including access and centralized storage of information, it also presents opportunities for cyberattackers. A single click can compromise your entire system. Promoting a cyber-secure culture at work is essential, not just for protection but for maintaining trust and integrity in client relationships.
Protect Client Data
A company’s reputation is built on client trust. No business wants to partner with an advertising agency with a history of data breaches. Maintaining a secure network for on-site and remote employees protects sensitive data, enabling you to keep your clients’ data safe.
Safeguard Intellectual Property
Creative assets like copyrights and trademarks are prime targets for data theft. To prevent unauthorized access and avoid costly damage, ensure robust security for all your networks and systems.
Employee Retention and Attraction
Employees prefer to work for an employer that protects their personal data. Ensure that your employee information, such as names, addresses, Social Insurance Numbers, and financial information, is only shared with authorized individuals.
→ Learn more: 15 Tips for Retaining Top Talent
Ensure Regulatory Compliance
All companies in Canada are required to follow PIPEDA data protection regulations. Non-compliance may lead to legal action and fines of up to $100,000.
Key Cybersecurity Practices for Remote Teams
Every company must have remote work cybersecurity policies. Leverage the benefits of remote working by ensuring your employees follow these:
Implement Strong Password Policies
Require complex passwords for every remote employee in your team using reliable password manager platforms and password-generating apps. Ensure they update with a new, unique password regularly to keep sensitive information protected.
Use Multi-Factor Authentication
One of the best remote work cybersecurity principles is Multi-Factor Authentication. This login process requires an additional layer of security. Popular multi-factor authentication methods include biometric authentication, a one-time passcode, and security questions.
Image Source: Canva
Secure Wi-Fi Networks
Secure home Wi-Fi networks are essential from remote work cybersecurity. Employers should invest in reliable internet security software as this protects remote employees from online attacks and data theft. Network encryption is also a must. Virtual Private Networks (VPNs) encrypt internet connections and mask the IP addresses of personal devices.
→ Read more: 6 Tips for Managing Remote Employees
Regularly Update Software
Regular software updates can improve remote work cybersecurity and add an extra layer of protection for those working from home. Protect your operating system, antivirus programs, and other tools by keeping them up to date with the latest patches.
Conduct Regular Security Training
All employees should participate in regular cybersecurity training on the cybersecurity risks and threats. Being able to recognize phishing scams, configure security settings, and understand the basics of network security will help companies protect digital information.
Use Encrypted Communication Tools
Attackers can access corporate data from various communication tools and platforms. Be sure that communications are secure for every remote employee, and use end-to-end encryption apps to protect emails, text messages, and video conferences.
Image Source: Canva
Backup Data Regularly
Make regular data backups part of your remote work standard operating procedure. This protects your organization’s stored digital information from cyber attacks, human errors, power failure, and natural disasters.
Tools and Technologies to Enhance Cybersecurity
Ensure to include cybersecurity in your employee onboarding process! Make cybersecurity tools more accessible by creating a list you can send. Below are our recommendations:
| Remote Work Cybersecurity Tools and Technologies | |
| Password Managers | Bitwarden and 1Password are the go-to apps for generating unique passwords. They offer browser extensions for quick access. |
| Virtual Private Networks (VPNs) | Proton VPN offers a free subscription with various privacy tools. |
| Antivirus Software | BitDefender offers affordable business packages including prevention-based security measures. |
| Secure Communication Platforms | Microsoft Teams, WhatsApp, and Telegram offer end-to-end messaging encryption. |
| Backup Solutions | Backup multiple devices at once with IDrive; includes free local backup, fast upload speed, and fully encrypted services at affordable rates. |
Balancing the Benefits of Remote Work Cybersecurity
Every remote employee deserves a secure and worry-free environment. Employers must implement strong cybersecurity measures to protect their teams and businesses.
By staying vigilant and protecting your assets, you’ll enhance your competitive edge and attract talent. At Ad Culture, we can help with that.
Connect with us now to learn the perks of working with Toronto’s most trusted recruitment agency!
