Building an Employer Brand to Attract Top Digital Marketing Talent
By Marta Gongos Attracting top digital marketing talent goes far beyond a competitive salary and benefits. Most candidates look for companies with strong branding, values, and culture. To stand out to job seekers, you need to build a brand that values employees, provides growth opportunities, and offers perks they can’t find anywhere else.
In this guide, we’ll explore the importance of building an employer brand that stands out and provide actionable strategies for attracting and retaining your dream team.
Why Employer Branding Matters in Digital Marketing
Employer branding directly impacts a company’s ability to attract and hire digital marketing talent, retain employees, and build a strong reputation. It’s about crafting a unique identity that sets you apart from competitors. Think about this: 75% of job seekers research a company’s reputation before applying—and for good reason.
People want to work for organizations they’re proud of—ones with a solid reputation, values, and culture. Prioritizing employer branding isn’t just beneficial; it’s essential for your company’s long-term success.
What Do Employees Look for in a Standout Brand?
When creating your employee value proposition, tell potential employees what sets your company apart from other global brands and the value they’ll gain from working for you. Most employees value these four key pillars when searching for a job:
Opportunities for Career Development
This pillar of your employee value proposition is vital for building an attractive brand for digital marketing talent. Top professionals want to learn new skills and advance to higher positions, not feel stagnant for years. Show your employees they’re valued from the day they walk in the door, and provide a roadmap to success.
Work-Life Balance
Employees are much more likely to apply for a job if the company prioritizes a strong work-life balance. While career progression is important, employees want to be able to enjoy their life outside of work. A good work-life balance also benefits you as the employer, as your team will have a lower risk of burnout, fewer health issues, and achieve better productivity levels.
Inclusive Culture
Top talent wants to work for a company that welcomes everyone, regardless of race, education, or social status. Everyone should have an equal chance to succeed in the workplace. Building an inclusive culture will give you a competitive edge in attracting the top digital marketing talent.
Attractive Compensation & Benefits
Most employees would rather work for a company that offers a competitive pay and benefits package over one that doesn’t. When hiring digital marketing talent, you should offer a competitive salary and perks like flexible work arrangements, healthcare benefits, and a retirement plan. Employees who feel valued and fairly compensated will stay with you long-term.
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Building an Employer Brand That Stands Out
Here are five actionable ways you can build and showcase your company’s culture, mission, and values to top digital marketing professionals:
Showcase Company Culture
Company culture is the heart of your brand. It’s the shared set of goals, values, beliefs, and practices that characterize how your company operates and how employees interact. It includes leadership style, company mission, work environment, and employee perks.
You can showcase a positive company culture to prospective new digital marketing talent by:
- Creating an “About Us” or “Careers” page on your website, highlighting company values, team culture, and diversity initiatives.
- Clearly communicating expectations, work environment, and growth opportunities in the job description.
- Encouraging employees to share their experiences on sites like LinkedIn and Glassdoor.
- Sharing insights from company leaders about your mission and goals.
Leverage Your Social & Digital Presence
Job seekers often look at a brand’s social media accounts to get a feel for their culture and values. Leverage social media platforms, such as Instagram, TikTok, X, and LinkedIn to highlight what it’s like to work at your company. Actively engage with your audience by sharing updates, responding to comments, and interacting with potential candidates.
You might also want to consider creating videos that showcase your brand’s culture, values, and unique perks. The more transparent you are, the easier it’ll be to hire top digital marketing talent.
Showcase Employee Stories
One of the best ways to build a company brand is by showcasing real stories from employees at your company, providing candidates with a genuine look into your culture and mission. A few ways you can share employee stories include these latest trends:
- Behind-the-Scenes Content: Highlight team successes, company events, staff parties, or a day in the life on platforms like Instagram, LinkedIn, or your website.
- Testimonials: Employees share their experiences, focusing on career growth, the uniqueness of your company, and any challenges they’ve overcome.
Offer Opportunities for Growth
Top digital marketing talent want to feel valued and have the opportunity to grow in your company. You can offer career progression and development opportunities to your employees by:
- Supporting employees with a proven track record of leadership with coaching and training programs to prepare them for further leadership roles.
- Providing access to mentorship programs, training, workshops, and opportunities to learn new skills.
- Clearly defining a career roadmap and showing employees how they can advance within your company.
Image Source: Unsplash
Have a Positive Hiring Experience
Although you might have hundreds of applicants, you want each candidate to feel respected and valued at every step of the interview process. This goes from the initial application to onboarding and beyond. Some tips on how to hire digital marketing talent and ways to foster a positive hiring experience include:
- Create a streamlined, simple and user-friendly application process with clear instructions
- Provide constructive feedback, whether the candidate moves forward or not
- Ensure a smooth onboarding experience to get the new employee set up for success from the start
Find Your Next Unicorns with Ad Culture
By building an employer brand, you can attract top digital marketing talent with ease. Showcase authenticity and consistency, offer benefits candidates look for, and you’ll be set up for success.
We know how challenging it can be to find unicorns in the digital marketing space—that’s where Ad Culture comes in. We’re a recruitment agency that can connect you with world-class digital marketing talent. Contact us today, and let’s start building your dream team!
