Overview
When hiring a Google Ads manager, knowing the right set of qualities to look for is of utmost importance. Finding the right candidate to fill the position can take some time and a lot of effort from your company’s end. Not to mention, it can be costly trying to fill this position for months without any luck.
Luckily, our Google Ads Manager Recruiter at AdCulture has concocted the right formula for an effective evaluation process for this position. We have ample experience hiring online marketing experts, including Google Ads managers. This is a particularly competitive position, and experience and success on past projects say a lot. We practice the highest evaluation standards when screening our candidates.
When screening Google Ads manager candidates, we always look for individuals with the right mix of experience, proper technical acumen, and creativity. Through this process, we make sure that they will deliver their best work when they finally join your team.
What is a Google Ads Manager?
In simple terms, a Google Ads manager is a person within an organization or agency who manages one, or a multitude of different Google Ads campaigns, while ensuring that the quality of your promotional material is good.
They need to have extensive knowledge and experience managing medium to large budgets for campaigns, while maintaining a positive return on investments. In a nutshell, you need to be able to trust your Google Ads manager to make big decisions when allocating money for your online campaigns.
They need to have the ability to establish an effective strategy for Google Ads campaigns. In addition, they need to evaluate the user experience for maximum optimization opportunities.
The most popular and common use of a Google Ads manager’s time is in search and display, but they will also manage video ads in YouTube and Google Shopping, which is a key consideration for e-commerce.
A Google Ads manager can increase your business stats. According to data collected by Google in 2020, YouTube ads targeted by intent have a 100% higher lift in purchase intent than those targeted by demographics. The job of your Google Ads manager is to place your promotional material within this sphere so you can reap the benefits.
A driven Google Ads manager can drastically improve your presence on the web by strategically planning where your ads will appear. Being shown on the proper channels and search results can increase your profits and as a result, secure your revenue stream.
Here are some of the things we do during our screening process for Google Ads managers.
Google Ads Test
Before we send you a list of candidates, we ask them to build a mock Google Ads account to determine the level of their strategic response to given situations. It is important that we see how they structure the following:
- Campaigns;
- Ad Groups;
- Utilize Keywords;
- Distinguish Negative Keywords; And
- Implement Extensions In The Search.
We make sure that all of our Google Ads manager candidates possess the technical know-how and the creative ability to create successful campaigns.
Certified Google Ads Specialists
While the most important factor is the level of experience in this role, it’s important that candidates keep their certification in Google Skillshop up-to-date. Google is always rolling out new products and betas and because of this, it is considered good professional practice to keep up with these requirements and tools.
In addition, it is a requirement of Google’s Badged Partner program that 50% of users in your MCC (My Client Center) with edit access are certified. At AdCulture, our Google Ads Marketing Manager Recruiter makes sure that our candidates are motivated to update their skillset to accommodate bigger and more complex responsibilities as a Google Ads manager.
