Mindset
The role of a Google Analytics specialist is complex and evolving depending on the size of your organization. The candidates we choose are driven, motivated, and willing to adapt when it comes to learning new techniques to ensure the efficacy of their strategies.
Here are more mindset-centred qualities that we look for in each candidate:
- A Keen Eye For Detail;
- Research-Driven Mindset;
- Willingness To Launch And Manage New Campaigns;
- Willingness To Optimize Campaigns On A Weekly And Monthly Basis; And
- Motivation To Create Detailed Reports Depending On Your Requirements.
The ideal candidates that we choose are not only goal-oriented individuals, but they also have outstanding interpersonal skills that allow them to efficiently communicate both technical and non-technical terms to other members of the team. They should also be able to work closely with your company’s IT department and design team to oversee the implementation of strategies.
Additionally, our Google Analytics specialist candidates can recommend or create test plans to improve your user experience and conversion rates. They should be able to deliver insightful reports to communicate key metrics to your company’s stakeholders on a regular basis.
Existing Skill Sets
A highly skilled Google Analytics specialist should already have the experience to perform specific tasks that are expected from them. They should possess expert-level knowledge in web analytics, which includes strategy creation, requirements gathering, implementation, and validation, which are all required to proficiently use Google Analytics & Data Studio.
Here are more skills that we look for in each Google Analytics specialist candidate:
- Basic To Expert Understanding Of Web Development;
- Knowledge In Setting Up Profiles And Automated Reports;
- Basic To Expert Knowledge Of Google 360;
- Deep Understanding Of Google Tag Manager;
- Proficient In Setting Up Goals And Monitoring Daily Performances;
- Developing, Managing, And Executing SEO Strategies Across All Company’s Web Properties; And
- Staying On Top Of Various Industry Changes That Could Affect Demand Generation Efforts (Algorithm, SEO-Related Changes).
Certifications
Google has set a bar for qualification by the certifications given to those who enroll in their courses. The Google Analytics specialist you hire should have in-depth knowledge of Google products and should be well-versed enough to pass all of the different exams.
Here are some certifications we are looking to find from our candidates:
- Introduction To Data Studio
- Google Tag Manager Fundamentals
- Google Analytics 360
- Advanced Google Analytics
- Google Analytics For Power Users
Potential For Growth
At AdCulture, we understand that employees who are willing to grow within the company are valuable assets. Our Google Analytics specialist recruiter evaluates each hopeful candidate based on several criteria, including their openness to take on bigger challenges and responsibilities in the future.
Not only do we look for Google Analytics specialist candidates with top-tier skills, but we also make sure they possess the ambition to lead other team members so they can share their knowledge to benefit your company’s success.
Looking to a remote worker – check out some top tips on how to onboard successfully here.
