Overview
A graphic designer brings visual concepts to life using software, or in some cases, by hand, in order to captivate consumers. They develop production design layouts for applications and collateral, such as online brochures and advertisements. A graphic designer is highly creative and has an open mind to understand brand guidelines and how to work within them. At the same time, they need to have the flexibility to adjust their work based on the feedback they get from key stakeholders.
If you are looking to hire a graphic designer in Toronto, AdCulture can help you select the right candidate. Our graphic designer recruiter is here to help.
In a nutshell, a graphic designer is your company’s creative powerhouse. Selecting the perfect fit for your business and ensuring their consistent efficacy could be an arduous task. Their creativity needs to be matched with their technical abilities to manipulate their work in software and design studios.
We have noteworthy experience in recruiting and hiring creatives for the marketing industry, and we pride ourselves as experts in this field. By working closely with us, your company will save time and money in trying to pick the best ones out of thousands of hopefuls. Most importantly, you will have peace of mind that you will only come into contact with candidates that deserve your time.
Digital Graphic Designer
A digital graphic designer is responsible for creating social media collateral that is highly visual and engaging. These include:
- Instagram And Facebook Ads And Stories
- Mobile Applications
- Video Games And Interactive Displays
- LinkedIn Profiles And Graphics
- Creation Of Web Assets
Additionally, a digital graphic designer needs to understand AODA accessibility. AODA stands for “Accessibility for Ontarians with Disabilities Act,” meaning that the graphic designer must be willing to adjust their work to accommodate all users. They should also be able to determine key points of contact, such as calls to action, and how to include them on digital materials.
Graphic Designer Advertising
A graphic designer working for advertising agencies is tasked to create visual communications to convey copy or messages in an aesthetically pleasing way. The types of material they are expected to design are:
- Web Pages
- Brochures
- Logos
- Signs
- Books
- Magazine Covers
- Annual Reports
- All Kinds Of Online And Offline Advertisements
- All Kinds Of Communication Materials
With that being said, an advertising agency graphic designer does not limit their work to social media ads and print ads. They should possess the ability to expand and create other types of brand-related materials to effectively send the campaign’s message across.
Graphic Designer For Digital Agency
The main role of a graphic designer working for a digital agency is to come up with digital assets for multimedia and graphics-oriented projects. Some work exclusively on digital projects, while others also work on print collateral.
Some of the project types include:
- Graphics For Websites
- Graphics For Mobile Applications
- Advertising
- Animation
- Graphics For Emails And Social Media
- Graphics For Interactive Displays
Aside from efficiently carrying out these design responsibilities, they should have experience working with different kinds of slide decks and have the willingness to work with key stakeholders on various deliverables, such as PR projects and websites.
Graphic Designer For Small Business
If you identify your organization as a small business, then hiring an efficient graphic designer is a strong need in order to fulfill your deliverables. Aside from design duties, your graphic designer should be able to understand and interpret detailed brand guidelines, from the conceptualization process to the creation and integration.
In order to eliminate the need to hire more employees from your company’s end, a small business graphic designer needs to have a full range of experience across different mediums, graphic design, web design, and motion design. He or she should be able to address issues covering wider areas of design responsibilities. In short, a small business graphic designer needs to be a jack of all design trades and a master of them all.
