While some industries saw a bit of a dip during the pandemic, the digital marketing industry has experienced an unprecedented boom in Canada. In fact, with internet penetration at a whopping 90%, every business is finding itself in need of a digital marketing professional.
If you are just starting out and unsure if a digital marketing career is the right fit for you, it may be helpful to review the required skillsets that digital marketers should have in order to thrive in this industry.
If you find that you can relate to the following signs and you’re ready for a career in digital marketing, then it may be time to take the leap. All that is left to do then is to sharpen up your interview skills and get ready to make an impression.
Without further ado, here are the top signs you’re ready for a career in digital marketing.
Digital marketing is an evolving field, and continual digital innovation means the job is always changing. If you prefer to keep busy and work at 90mph, then this is the job for you. Digital marketers have to be ready to adopt new techniques and respond to the needs of their clients and audience at a moment’s notice.
Maintaining a high churn rate is an instrumental part of being a digital marketer, which means you must keep customers engaged constantly so they keep interacting with your clients. If that sounds appealing, this may be the job for you.
One of the benefits of working in the field of digital marketing is that your efforts can be quantified. There is no guesswork when it comes to measuring your skills as a digital marketer. Analytics and measurable data allow you (and your clients) to see what is working and what isn’t.
If you like using cold, hard facts to steer your work, then digital marketing may be a good fit for you. There is little room for ambiguity when conversion rates, bounce rates, and analytics tell the story for you. In fact, Google states that top marketers are 72% more likely than other careers to invest in quality based on their data.
Digital marketers spend a fair amount of time researching everything and everyone. They tend to be versatile people who are open to learning about multiple industries because the job requires you to become an expert on the industry of every new client you take on.
This requires industry research, keyword research, marketing research, and target market research. Plus, the needs of your target audience will likely change over time, which means you will have to conduct all of your initial research, again and again, to help your clients stay relevant.
Digital marketing is not a great job for someone that likes things to stay the way they are. As mentioned, the field evolves constantly, and robust digital marketing strategies evolve even more. Often digital marketers need to adjust their strategies monthly based on what their analysis is telling them is and isn’t working. A great digital marketer needs to be able to roll with the punches; if that sounds like you, then this may be a top one of the signs you’re ready for a career in digital marketing.
Despite what we have detailed so far, digital marketing is not all about interpreting data. Data is used to test the effectiveness of a campaign, but creativity is required to launch each campaign. Therefore, the best digital marketers are creative thinkers who can think outside the box to engage customers in fresh new ways.
Are you one of the first to always try new social media vehicles? Do you know what is trending online right now and have an idea of what type of content will perform best on what platform? It is essential for digital marketers to be heavily invested in pop culture. If that comes naturally to you, then this might be your career.
Do any of these signs sound enticing? If you’re ready to get hired, contact Ad Culture today to get matched with some of the best up-and-coming marketing and advertising agencies across North America.
Whether you’re looking for work or are a company that needs to fill demand, Ad Culture is a leading digital recruitment agency ready to jump in and pair clients with their next unicorn employee.
Let’s Find The Right Combination Of Talent And Personality For Your Company.