How to Become a Web Designer
By Marta Gongos Becoming a web designer starts with mastering core tools, building UI/UX fundamentals, and creating a strong portfolio. Learn and master the basics to become a specialist. Once you have a solid background, leverage the correct design communities and job boards.
Let’s say you have little to no experience with digital tools but are passionate about becoming a successful web designer. Is it possible? With the thousands of videos, websites, and guides available online, yes. You already have what you need to learn web design theory, plus how to execute it on popular platforms.
What you need is a structured roadmap that matches industry expectations. Know what the right web design skills are to learn to use your time wisely. Here’s how to become a web designer who stands out to hiring managers.
Master Core Web Design Tools Used in Agencies
The worst thing aspiring web designers can do is abruptly switch between design tools. Instead of just getting a basic understanding of random platforms, aim to master specific toolchains. Most agencies are looking for specialists, not generalists with little experience.
- Figma: Master auto-layout, constraints, and responsive frame to build and maintain component libraries. Try to create interactive prototypes.
- Photoshop: Learn to retouch images, remove backgrounds, create hero banners, and produce web-ready graphics.
- Illustrator: Build vector icons, logo sets, and scalable graphics to be optimized for use in code.
- Adobe XD: Despite what naysayers claim, many traditional companies still rely on Adobe XD. Having a solid background will open up more opportunities.
Source: Unsplash
Learn the Foundations of UI/UX Design
A good web designer considers both user interface and visual design. Having an eye for creativity is great, but you should also understand how users interact with page elements and navigate websites. Agencies need professionals who can justify design decisions, not just decorate screens.
Learn these technical skills to stand out from the competition:
- Information architecture: Organize content logically, structure menus, and build sitemaps to reduce user friction.
- Wireframing: Use grayscale sketches or low-fidelity frames to map page hierarchy and user flow before visuals.
- Accessibility (a11y): Make sure you accommodate the needs of people with disabilities. Color contrast ratios, adjustable text sizes, alt text, keyboard navigation, and WCAG 2.1 basics should make your pages more accessible.
- Interaction Design: Play around with button states, form validation behavior, error/empty states, scroll animations, and micro-interactions.
Build a Portfolio With Realistic Projects Employers Want
Although you don’t necessarily need a college degree to jumpstart your web design career, a professional portfolio is non-negotiable. Your potential clients and employers will use it as a reference to assess how you design websites.
Try to feature at least three to five of your own projects. Ideally, you should have the following:
- Homepage redesign
- Multi-web page design system
- UX case study
Also, use real-world limitations that apply to your target employer. For example, if you want to work with e-commerce brands, redesign a product page with filters, cart interactions, and mobile-first layouts
Tip: Is your lack of experience holding you back from landing relevant web design jobs? Start off as a freelance web designer. It’s an excellent opportunity to build your portfolio and set career goals while earning some extra money on the side.
Source: Pexels
Use the Right Platforms to Get Your First Clients or Job
Hiring managers almost always review online portfolios and professional profiles before shortlisting candidates, so you need visibility on platforms they actively monitor.
Try to build and maintain connections with them. Upload your portfolio online, feature it on platforms like LinkedIn, and proactively reach out to potential employers.
Tip: Update your portfolio periodically. It signals that you’re active, improving, and available for work, increasing response rates from hiring teams.
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FAQs About How to Become a Web Designer
There’s no formal education or bachelor’s degree required to become a web designer. Most employers primarily look for a strong portfolio of complete projects that demonstrate UI/UX fundamentals, responsive design layouts, and proficiency in JavaScript.
- Start by learning UI/UX fundamentals to build websites, e.g., wireframing, information architecture, interaction states, and accessibility.
- Next, master web design software. You’ll find numerous tools online, but prioritize popular options such as Adobe Photoshop, Figma, and Illustrator.
- Continuous learning is key in this ever-shifting industry, so always aim to upskill.
Surveys show that most web designers earn between $64,000 and $118,000 per annum, depending on experience, location, and company size. Newcomers can expect to fall at the lower end of that range. You can start taking on higher-paying web designer jobs as you gain more experience and certifications.
In Summary
- You don’t need a degree to become a web designer, but you do need mastery of core tools like Figma, Photoshop, and Illustrator.
- Strong UI/UX fundamentals set you apart. Employers want designers who understand structure, accessibility, and user flow, not just visuals.
- A polished portfolio of realistic projects is essential for securing a job.
- Visibility is essential. Your portfolio must live on platforms where hiring managers and clients actively search for talent.
- Continuous learning and hands-on practice are the fastest ways to build competence, confidence, and credibility as a new web designer.
Land Your First Web Design Role With Ad Culture
Even with strong technical skills, you could still have trouble breaking into the web design industry. You’re competing with thousands of professionals who have multiple projects under their belts. As a newcomer, you’re at a slight disadvantage.
Instead of manually scouring job listings yourself, work with the recruitment specialists at Ad Culture! We’re constantly seeking designers who can optimize websites, create clean layouts, and present a professional portfolio.
Our team will bring your talents to companies that value strong design fundamentals. Book a consultation today and tell us what you’re aiming for!
