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Looking to hire a social media manager? Our Social Media Manager Recruiter understands why. A social media manager is a versatile, flexible role that entails many responsibilities that are highly in demand for today’s social media age. 

Three and a half billion people use social media each day, and the numbers keep on growing. In today’s digital age, all marketing strategies will not survive without a social media component, and as proof, 90% of brands use social media to amp up their brand awareness or to promote services and products. A social media manager is armed with the skills that companies need in order to succeed in the social media sphere, and we know how to find the best one to do that for you.

Our Social Media Manager recruiter understands that when you want to hire a social media manager, a company would need to understand the key responsibilities that make a skillful and efficient one. Since there are many different social media job titles, writing a social media manager job description can get lost in the saturated shuffle. That will not happen when you work with us. We pride ourselves as experts in social media marketing, and it has allowed us to successfully place social media managers with many companies. As a recruitment agency, we will sift through applications and only present the best candidates to elevate your company’s social media presence to the next level. 

Social Media Manager 

A social media manager handles many different responsibilities and possesses a variety of skill sets, such as technical, analytical, creative, and project management skills. It is a social media manager’s job to handle many tasks and ensure that everything falls into place when it comes to implementing the social media strategy. 

A social media manager handles business on social media fields: from content creation to execution. They manage multiple branded platforms such as Facebook, YouTube, Instagram, Twitter, and TikTok, which are some of the most-used platforms all over the world. 

The social media manager designs and implements marketing strategies that are specific to these platforms, and ensures that everything is aligned with the company or clients’ business goals. Whether it is for conversion, lead generation, or brand awareness, a social media manager understands it all.

Aside from having an in-depth knowledge of social media marketing platforms, a social media manager needs to be creative. They should have a keen eye for design, with experience in creating graphics and editing photographs to enhance the imagery. 

A skillful social media manager needs to have excellent communication skills, extending to a deep understanding of brand tone and key messaging. 

From a statistical standpoint, a social media manager should: 

  • Understand analytics on the back-end of any platform; 
  • Use data to make decisions going forward, in order to have the most impactful content and demographic reach; and
  • Know how to translate views, impressions, reach, engagement into reports for key stakeholders.

From a strategic planning perspective, a social media manager should:

  • Test and report on social media strategies using Google Analytics tools;
  • Curate all social media content, including copy, image, and video;
  • Build social media content publishing calendars; 
  • Manage the editing, approval, and scheduling of all posts for various platforms;
  • Monitor all paid social media campaigns, including influencer partnerships; and
  • Engage with followers and fans on all social media channels or platforms.

Aside from these skills, a social media manager is a “social listener.” This means that they need to understand trends and stay on top of current news to participate in social movements and engage in different online communities.

Social Media Manager for Digital Agency 

When looking to hire a social media manager for a digital agency, the candidate must have the ability to handle multiple accounts at a time, covering many different industries. Versatility and the willingness to learn the different needs of every client is a must. The world of social media marketing is a fast-paced environment and a social media manager doesn’t just keep up, they run ahead of the race. They love to think outside the box and suggest creative solutions to ensure maximum engagement for all kinds of demographics and platforms. 

Social Media Manager for Small Business

A social media manager for small businesses understands the needs of the industry they operate in, in order to provide creative solutions in a saturated market. They will consider different forms of content to cater to all kinds of audiences and create a message of being the best and most successful brand to trust in their target audience. 

The First Interview Starts With You

What Qualities Do We Look For in a Social Media Manager?

In line with the qualifications listed above, we only look for social media candidates who can perform, lead and execute with flying colors. We look for experienced professionals whose skills are above-average in this relatively new industry. The social media manager candidates we look for are armed with the knowledge of the latest social media marketing trends and know how to adapt to fit the needs of the clients.

Here are more qualities our Social Media Manager Recruiter looks for in a social media manager:

Consulting Style 

We look for social media manager candidates that know exactly what will work, and what won’t when talking about social media strategies. They know which platform is most used by which demographic, and they understand what it takes to successfully implement a social media strategy. They would use this knowledge to communicate with clients in an emphatic, yet professional manner. 

Customer Care 

Client retention is a main driving force to maintain your company’s revenue and the social media manager candidates we are looking for understands the importance of keeping them happy. Aside from possessing compassionate communication skills towards clients, they assume and understand how each and every person would react to all social media campaigns. This allows them to be as forward-thinking as possible when it comes to creating solutions. 

Knowing Your Brand 

One of the main responsibilities of a social media manager is to raise brand awareness, and this can only be achieved through an in-depth understanding of your company. Our social media manager candidates are willing to learn everything there is to know about a brand, in order to achieve positive sentiment from the desired demographic. 

What is the Average Salary for a Social Media Manager? 

The average salary of a social media manager will vary based on their experience and the city they choose to work in. The more experience they possess and the more competitive the marketplace is, the higher the salary would be. 

The average salary of a social media manager starts at $40,000 to $50,000 per year depending on business and location. More successful, experienced social media managers who can manage a large brand can expect $70,000+ per year.

Social Media Manager Recruiter - A graph showing annual Social Media Manager salary comparison by years of experience

Hire Your Social Media Manager Recruiter Through AdCulture 

Now that you have learned the qualities that make a skilled social media manager, let us do what we do best: pick the right candidates for the position. We pride ourselves as experts in the marketing industry, which makes us unique compared to other recruitment agencies.

Every company is different and we customize our approach to each job search. All you have to do is to provide us with your company profile and general specifics that coincide with your social media manager hunt. Contact us today to talk to one of our team members and we will get back to you as soon as we can.

Grow your team with the right recruitment partners.

We have found that hiring always means that your teams are even busier because they’re handling their workload while getting a new member onboarded. There is a lot of time and training in any onboarding process, so it’s important that time is spent on the right person. That’s why we take the time and care, paired with our expertise in advertising, to bring forward candidates that will find their feet faster and contribute sooner.

We’re confident we can meet your growing personnel needs. At Ad Culture we go the extra mile to hire for skills, experience, attitude, and leadership. We’re looking for intelligence, integrity, and energy.

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