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SEO (search engine optimization) is an important aspect of all digital marketing campaigns. Any company in the industry needs a reliable SEO manager to plan, implement, and manage the overall SEO strategy and to lead the SEO team to perform their tasks. 

Our SEO Manager recruiter looks for SEO managers that can cover a wide range of duties, such as web analytics, web marketing, content strategy planning, link building, pay-per-click (PPC) marketing, and most importantly, keyword strategy. The SEO manager is tasked with enhancing the health of websites through keyword research and content optimization. 

As experts in the digital marketing industry, we know what to look for when screening candidates for an SEO manager position. We have experience in implementing the best SEO practices ourselves, making us excellent headhunters for this job. Work with our SEO Manager recruiter at AdCulture, so you can hire your SEO manager and start ranking high in search engines.

What Is the Role of an SEO Manager? 

An SEO manager is an analytical powerhouse who applies different techniques to assure the success of the SEO strategy for the company, and for the clients they handle. They need to have the ability to develop and execute strategies across different brands and industries. 

A skilled SEO manager should be able to:

  • Oversee all strategy and execution pertaining to on- and off-website activities that generate organic search traffic;
  • Perform keyword research to identify high traffic search opportunities;
  • Perform competitor analysis to compare content banks and uncover backlink opportunities;
  • Understand technical SEO auditing to ensure website performance and page speed; and
  • Ensure that each page is optimized for user engagement and cross-device compatibility.

The First Interview Starts With You

What Qualities Do We Look For in an SEO Manager? 

At AdCulture, we look for analytical and perceptive SEO managers, who also have skillful communication skills and flexible collaborative capabilities. It is important that the SEO manager possess the right technical know-how and in-depth understanding of the latest SEO practices and techniques. 

Here are more qualities we look for in our SEO manager candidates:

Mindset

In order to review and organize large data pools, an SEO manager needs to have an analytical mindset. He or she needs to possess logical thinking that results in the creation of solutions when problems arise. Adding to that, we are looking for individuals who are proactive and can identify technical problems before they even happen. 

Having good leadership skills is a must, as the SEO manager is tasked to lead a team of SEO specialists and assign tasks to fulfill project objectives. We look for individuals who show a willingness to work with a dynamic and creative team and ensure that everything is search engine optimized. Our SEO manager hopefuls need to be well-versed in SEO marketing standards, and should be willing to relay his or her knowledge to the team. 

Existing Skill Sets 

As mentioned before, we only consider SEO managers who are armed with the right technical knowledge to perform optimization tasks. Time management is of utmost importance, as the SEO manager is expected to handle a variety of tasks to ensure that goals are met in a timely manner.

The SEO manager must have the ability to manage relationships with multiple stakeholders and communicate effectively with account managers and points of contact of advertising platforms.

Here are more skills that we look for in SEO manager candidates:

  • Ability to manage content lifecycle and come up with new topics that will generate traffic;
  • Identify key points and ensure that everything is written in the most optimal format;
  • Ability to create a workflow development to manage a project start to finish, and to keep communication lines open;
  • An in-depth understanding of HTML, CSS, javascript and popular content management systems (CMS);
  • Analytical understanding of Google trends, tools and products, as well as insights; and
  • Ability to create reports on all aspects of SEO, including audience and demographics, traffic, views, clicks, and rankings.

The SEO manager is also responsible for coordinating content teams in off-page search engine optimization tasks, such as:

  • Link-building
  • Forum commenting
  • Social media marketing
  • Backlinking
  • Campaign organization and planning
  • Website monitoring and analysis
  • Building and nurturing online communities

Potential for Growth 

We understand that employee retention is a cost-effective initiative to ensure project progress, and we are always looking for SEO manager candidates who will embrace growth within the company. We are seeking to place candidates who will do well as an SEO Manager, and accept the opportunity to progress to a director position to work more closely with company strategy. 

Looking to hire a remote worker? Check out this article on Remote Onboarding Best Practices to Acclimate New Hires Fast.

What is the Average Salary for an SEO Manager?

The average annual salary of an SEO manager depends on their experience and the location and size of the company. An SEO manager could start from $55,000 to $65,000, growing up to $80,000 for a successful manager with a team. 

Our candidates belong to different levels of experience and expertise, which is why we are capable of selecting the best ones to fit your company’s needs and preferences.

A graph showing annual SEO Manager salary comparison by years of experience

 Hire Your SEO Manager Recruiter Through AdCulture 

Now that you have learned the qualities that make a qualified SEO manager, let us pick the right candidates for the position. We are experts in the marketing industry, which makes us unique compared to other recruitment agencies. We carry out an intensive screening process so we can filter through the masses and find the special talent that’s out there. 

Every company is different and we customize our approach to each job search. All you have to do is to provide us with your company profile and specifics that coincide with your SEO manager search. Contact us today to talk to one of our SEO Manager Recruiter and we will get back to you as soon as we can.

Grow your team with the right recruitment partners.

We have found that hiring always means that your teams are even busier because they’re handling their workload while getting a new member onboarded. There is a lot of time and training in any onboarding process, so it’s important that time is spent on the right person. That’s why we take the time and care, paired with our expertise in advertising, to bring forward candidates that will find their feet faster and contribute sooner.

We’re confident we can meet your growing personnel needs. At Ad Culture we go the extra mile to hire for skills, experience, attitude, and leadership. We’re looking for intelligence, integrity, and energy.

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