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The role of a Google Analytics specialist is an important part of any company’s digital marketing efforts. These efforts include preserving or creating revenue-driving programs that strengthen client relationships and secure online audiences through various digital and social media platforms. 

Being an expert at Google Analytics is an impressive specialization to achieve. This is why there is a strong emphasis on finding the right person to do the job well. Our Google Analytics specialist recruiter understands the importance of measurement and tracking for your clients and your business, and this is why we excel at what we do.

AdCulture has been the go-to recruitment agency in Toronto for companies looking to hire a Google Analytics specialist recruiter. Our evaluation and screening process distinguishes the best candidates from thousands of applicants. We always make sure to provide our clients with a list of specialists who possess the best understanding of Google Analytics and who can track valuable metrics for your company.

The First Interview Starts With You

What Qualities Do We Look For in a Google Analytics Specialist? 

Mindset 

The role of a Google Analytics specialist is complex and evolving depending on the size of your organization. The candidates we choose are driven, motivated, and willing to adapt when it comes to learning new techniques to ensure the efficacy of their strategies. 

Here are more mindset-centred qualities that we look for in each candidate:

  • A keen eye for detail;
  • Research-driven mindset;
  • Willingness to launch and manage new campaigns;
  • Willingness to optimize campaigns on a weekly and monthly basis; and
  • Motivation to create detailed reports depending on your requirements.

The ideal candidates that we choose are not only goal-oriented individuals, but they also have outstanding interpersonal skills that allow them to efficiently communicate both technical and non-technical terms to other members of the team. They should also be able to work closely with your company’s IT department and design team to oversee the implementation of strategies. 

Additionally, our Google Analytics specialist candidates can recommend or create test plans to improve your user experience and conversion rates. They should be able to deliver insightful reports to communicate key metrics to your company’s stakeholders on a regular basis.

Existing Skill Sets 

A highly skilled Google Analytics specialist should already have the experience to perform specific tasks that are expected from them. They should possess expert-level knowledge in web analytics, which includes strategy creation, requirements gathering, implementation, and validation, which are all required to proficiently use Google Analytics & Data Studio. 

Here are more skills that we look for in each Google Analytics specialist candidate:

  • Basic to expert understanding of web development;
  • Knowledge in setting up profiles and automated reports;
  • Basic to expert knowledge of Google 360;
  • Deep understanding of Google Tag Manager;
  • Proficient in setting up goals and monitoring daily performances;
  • Developing, managing, and executing SEO strategies across all company’s web properties; and
  • Staying on top of various industry changes that could affect demand generation efforts (algorithm, SEO-related changes).

Certifications 

Google has set a bar for qualification by the certifications given to those who enroll in their courses. The Google Analytics specialist you hire should have in-depth knowledge of Google products and should be well-versed enough to pass all of the different exams.

Here are some certifications we are looking to find from our candidates:

  • Introduction to Data Studio
  • Google Tag Manager Fundamentals
  • Google Analytics 360
  • Advanced Google Analytics 
  • Google Analytics for Power Users

Potential for Growth 

At AdCulture, we understand that employees who are willing to grow within the company are valuable assets. Our Google Analytics specialist recruiter evaluates each hopeful candidate based on several criteria, including their openness to take on bigger challenges and responsibilities in the future. 

Not only do we look for Google Analytics specialist candidates with top-tier skills, but we also make sure they possess the ambition to lead other team members so they can share their knowledge to benefit your company’s success. 

Looking to a remote worker – check out some top tips on how to onboard successfully here.

What is the Average Salary for a Google Analytics Specialist?

The annual salary of a Google Analytics specialist depends on their experience and location of work. An entry-level salary starts from $50,000, while a more experienced and skilled employee can expect to earn between $85,00 to $120,000 per year. 

Google Analytics Specialist Recruiter - a graph showing annual Analytics Specialist salary comparison by years of experience

Hire Your Google Analytics Specialist Recruiter Through AdCulture 

Now that you have learned the qualities that make a skilled Google Analytics specialist, let us select the best candidates for the position so you can start your hiring process. We are experts in the digital marketing industry and we take time to learn your company culture, which makes us unique compared to other recruitment agencies.

Every company is different and we customize our approach to match the position you are looking to fill. Contact us today to talk to one of our Google Analytics Specialist Recruiter and we will get back to you as soon as we can. 

Grow your team with the right recruitment partners.

We have found that hiring always means that your teams are even busier because they’re handling their workload while getting a new member onboarded. There is a lot of time and training in any onboarding process, so it’s important that time is spent on the right person. That’s why we take the time and care, paired with our expertise in advertising, to bring forward candidates that will find their feet faster and contribute sooner.

We’re confident we can meet your growing personnel needs. At Ad Culture we go the extra mile to hire for skills, experience, attitude, and leadership. We’re looking for intelligence, integrity, and energy.

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