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When hiring a Google Ads manager, knowing the right set of qualities to look for is of utmost importance. Finding the right candidate to fill the position can take some time and a lot of effort from your company’s end. Not to mention, it can be costly trying to fill this position for months without any luck.

Luckily, our Google Ads Manager Recruiter at AdCulture has concocted the right formula for an effective evaluation process for this position. We have ample experience hiring online marketing experts, including Google Ads managers. This is a particularly competitive position, and experience and success on past projects say a lot. We practice the highest evaluation standards when screening our candidates. 

When screening Google Ads manager candidates, we always look for individuals with the right mix of experience, proper technical acumen, and creativity. Through this process, we make sure that they will deliver their best work when they finally join your team. 

What is a Google Ads Manager? 

In simple terms, a Google Ads manager is a person within an organization or agency who manages one, or a multitude of different Google Ads campaigns, while ensuring that the quality of your promotional material is good. 

They need to have extensive knowledge and experience managing medium to large budgets for campaigns, while maintaining a positive return on investments. In a nutshell, you need to be able to trust your Google Ads manager to make big decisions when allocating money for your online campaigns.  

They need to have the ability to establish an effective strategy for Google Ads campaigns. In addition, they need to evaluate the user experience for maximum optimization opportunities. 

The most popular and common use of a Google Ads manager’s time is in search and display, but they will also manage video ads in YouTube and Google Shopping, which is a key consideration for e-commerce. 

A Google Ads manager can increase your business stats. According to data collected by Google in 2020, YouTube ads targeted by intent have a 100% higher lift in purchase intent than those targeted by demographics. The job of your Google Ads manager is to place your promotional material within this sphere so you can reap the benefits. 

A driven Google Ads manager can drastically improve your presence on the web by strategically planning where your ads will appear. Being shown on the proper channels and search results can increase your profits and as a result, secure your revenue stream.

Here are some of the things we do during our screening process for Google Ads managers. 

Google Ads Test 

Before we send you a list of candidates, we ask them to build a mock Google Ads account to determine the level of their strategic response to given situations. It is important that we see how they structure the following:

  • Campaigns;
  • Ad groups;
  • Utilize keywords;
  • Distinguish negative keywords; and
  • Implement extensions in the search.

We make sure that all of our Google Ads manager candidates possess the technical know-how and the creative ability to create successful campaigns. 

Certified Google Ads Specialists 

While the most important factor is the level of experience in this role, it’s important that candidates keep their certification in Google Skillshop up-to-date. Google is always rolling out new products and betas and because of this, it is considered good professional practice to keep up with these requirements and tools. 

In addition, it is a requirement of Google’s Badged Partner program that 50% of users in your MCC (My Client Center) with edit access are certified. At AdCulture, our Google Ads Marketing Manager Recruiter makes sure that our candidates are motivated to update their skillset to accommodate bigger and more complex responsibilities as a Google Ads manager.

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What Qualities Do We Look For in a Google Ads Manager?

Experience and Skills 

Managing budgets is the best way to gain experience, maximize wins and deal with losses. A Google Ads manager should employ the best practices to ensure that the budget is managed properly and allocated to the right channels. 

A motivated Google Ads manager should also be able to express strong opinions and thoughts on different tactics that would make them accountable for the success of the accounts they manage. They should be able to use what they know and have learned to maximize your company’s return on ad spending.

Here are more skills and qualities that we look for in Google Ads manager candidates:

  • Efficient organizational skills;
  • Dedication to research and development of extensive buyer personas to support user search intent;
  • Application of insight to build keyword lists that drive relevant traffic and conversions;
  • Must be able to evaluate landing pages associated with each campaign;
  • Must be able to evaluate ad performance and test new variants to beat top performers;
  • Extensive knowledge of Google tag management; and
  • Must be able to track conversions through the entire user flow.

Certifications 

Google has set a bar for qualification by way of their certifications given to those who enroll in their courses. The Google Ads manager you bring on board should have in-depth knowledge of Google products and should be well-versed enough to pass all of the different exams. Our Google Ads Manager Recruiter will also make sure that the right candidate keeps up to date with the latest developments from Google.

Here are some certifications we are looking to find from our candidates:

  • Google Ads Search Certification
  • Google Ads Display Certification
  • Google Ads Video Certification
  • Shopping Ads Certification
  • Google Ads Apps Certification
  • Google Ads Measurement Certification

Creativity and Attention to Detail 

Measuring performance marketing by nature is very numbers-driven; as such, a Google Ads manager will often look at click-through rate (CTR), cost-per-click (CPC), conversion rate, and cost-per-acquisition (CPA).

The candidates our Google Ads Manager Recruiter seeks are creative in terms of how to manage strategies and suggest improvements in content. Creativity comes in when your Google Ads manager creates a complete ad platform to support all distribution channels while ensuring that your brand is protected from being tagged as inappropriate or “harmful.” 

Here are more reasons why creativity is important:

  • When launching local ad campaigns;
  • When introducing automated ad features; and
  • When drafting budget proposals.

Looking to hire a remote worker? Check out this article on Remote Onboarding.

What is the Average Salary for a Google Ads Manager? 

The average annual salary for a Google Ads manager depends on the experience and competitiveness of the marketplace. On average, a Google Ads manager with two years of experience can expect to earn $60,000 to $80,000 per year. 

a graph showing annual Google Ads manager salary comparison by years of experience

 

Hire Your Google Ads Manager Recruiter Through AdCulture 

Now that you have learned the qualities that make a skilled Google Ads manager, let our Google Ads Manager Recruiter do the work and find the best candidates for you. We are experts in the digital marketing and web development industry, and we take the time to learn your company culture. This makes us unique and more efficient compared to other recruitment agencies. Every company is different and we customize our approach to match the position you are looking to fill. 

Make the right choice for your company. Contact us today to talk to one of our Google Ads Manager Recruiter team members and we will get back to you as soon as we can, so you can start your hiring process. 

Grow your team with the right recruitment partners.

We have found that hiring always means that your teams are even busier because they’re handling their workload while getting a new member onboarded. There is a lot of time and training in any onboarding process, so it’s important that time is spent on the right person. That’s why we take the time and care, paired with our expertise in advertising, to bring forward candidates that will find their feet faster and contribute sooner.

We’re confident we can meet your growing personnel needs. At Ad Culture we go the extra mile to hire for skills, experience, attitude, and leadership. We’re looking for intelligence, integrity, and energy.

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